10 Trends Impacting In-plants

An InfoTrends report earlier this year analyzing the top 10 trends impacting printers is worth a second look for in-plants. In the analysis, Road Map 2013: Business Development Strategies, Barb Pellow noted that this will be a year of tremendous opportunity for those willing to embrace change. Printers should be looking closely at the following trends, she said:

1. Digital Color Will Continue to be King
2. Digital Wide Format Printing Will Be an Integral Part of the Marketing Mix
3. Inkjet Will Accelerate the Offset to Digital Migration in Explicit Applications
4. Enhanced Substrates Will Drive Digital Volumes
5. Web-to-Print: It’s About Managing the Marketing Supply Chain
6. Content Will Reign
7. The Rise of Hyper-Personalization Will Drive Digital Print and Cross-Media Marketing
8. Instant Marketing in Real Time: What Your Customers Want
9. Mobile Will Continue to Reinvent How Consumers Communicate
10. Direct Marketing and Social Media Will Converge... How Will You Participate?

Read the full report here.