UV Printing: Can You Afford To Ignore It?
HERE WE are at the beginning of another new year with the hopes that 2010 brings us all the health, wealth and happiness that we all strive for. With new thoughts and ideas on how to improve our businesses, we realize the importance of spending the budget wisely. What purchases are the most important for the future of our business? Many of us operate our businesses much like our lives.
Having two of my daughters in college this year and the third involved in numerous activities in high school, my wife and I are asking the same questions as I do in my business life: What is the starting budget amount allotted for this year? Did we allocate the appropriate funds per event? What are our immediate needs? How urgent are these needs? Can we survive if we postpone these purchases and what effect will it have on our lives? When it's all said and done, will we stay at our budget?
Many of us have heard that adding UV printing to our repertoire would increase our offerings to our customers but have not completely understood exactly why. Do the benefits overcome the added expenses? Is UV the answer for developing our business? With today's economy, should I make this capital investment? The question might actually be; "Can you afford not to make the investment?" Is it safer to be proactive or reactive?
UV printing is becoming more and more popular within our industry. Numerous printers are now investing into this technology for various reasons: to produce their current customers' products more efficiently and effectively; to separate themselves from their competition; or maybe just to become that "greener printer." It could even be all of the above.
A correctly configured UV printing press could enhance your current business along with creating many new opportunities that were never possible with a conventional machine. Many figure out quickly that the rewards are well worth the investment when approached and executed properly. UV has something to offer for everyone willing to take that plunge.
Related story: Oh Say Can UV?
Darren has worked in the printing industry for 30 years and spent more than 12 years at two of the nation's leading high-end commercial printers: Bradley Printing in Des Plaines, IL, and Williamson Printing Corp. in Dallas, TX. During that time, he operated conventional and UV 40˝ sheetfed presses and also successfully managed a $15-million pressroom equipment transition. Darren also was Lead Press Instructor for Heidelberg, where he directed specialty equipment startups and was involved in all aspects of the printing process by teaching both instructor and pressroom employees.
In addition, he served as a troubleshooter for various printing companies in the U.S., Canada and Mexico. As operations manager for a start-up specialty folding carton company, he played a key role in achieving more than $6 million in sales within two years. Currently Darren is president of D.G. Print Solutions, a consulting firm that supports printing companies of all sizes. He specializes in growth development planning, pressroom color management and pressroom training through specialty print applications.