A Wide Variety Of Marketing Tips

Well fear not. IPG talked to managers from around the country to find out how they market their capabilities to their customers. And for several managers, these devices have almost sold themselves.

"We actually sold several jobs off of it before we got the machine here, so we were biting our nails," recalls Mark McCarty, director of printing services at Emporia State University, in Emporia, Kan. "It got here, and in less than 48 hours we had to have a 20x51⁄2-foot sign done."