Ad Agency Opens New In-plant
Figment Designs, a Miami-based advertising agency, has started a new in-plant. Two months ago the company purchased a new five-color Heidelberg Printmaster PM 52 along with a Prosetter 52 violet CTP device, and hired three employees to run the equipment.
After exceeding $400,000 a year in printing costs, co-owner Jeff Pankey said the shop brought printing in-house to control costs and better meet deadlines.
“You want your clients to rely on your deadlines and promises; therefore, you have to have equipment you can rely on,” Pankey says.
So far, the results have been excellent. Since installing the new gear, profitability has soared to 12-18 percent, Pankey says.
Figment is wasting no time moving into insourcing either. It has partnered with Vision Concepts Ink to take on other printers’ work to keep the press running steadily.