Adapt to Change or Fall Behind

A new blog by Consultant Ray Chambers takes a look at the similarities between old school typographers griping over the lack of crispness in photo type when it came on the scene, and modern printers refusing to admit that digital color is "real printing." Both missed the boat. And when change came, they were left behind.

"Typographers failed to understand their customers’ needs," Chambers writes. "The features that made hot lead important to the existing industry paled in importance to customers’ requirements. At the end of the day, customers were willing to sacrifice a little quality for speed, flexibility and lower overall cost.

He cautions in-plants not to let their perception of quality blind them to the customer’s reality—because customers, after all, are the ones who define quality. Read Chambers' full blog post here.