An Invitation To Quality
After initially turning down the job, Hitachi Data Systems' in-plant ended up producing an intricate invitation worthy of being named Best of Show.
Sometimes the best work is masked by its apparent simplicity. That's the case with the 1998 In-Print Best of Show winner.
To look at the winning piece, a holiday party invitation printed by Hitachi Data Systems, the untrained eye might notice only the lack of colorful artwork and grandiose design.
But the trained eyes of our five judges took in all the detail: the intricate spot varnishing, the near-perfect stitching, the sharp registration, the accurate crossovers.
And though the judges spent a long time comparing the merits of this piece with those of the eventual runner up, in the end the sheer printing craftsmanship that went into this invitation won them over. The printer, they determined, had obviously spent a lot of time making sure that every detail in this piece was as perfect as possible.
And to think, the job almost got sent to a commercial printer.
"Originally, I turned the job down because of the intricacy of it and the time factor involved," recalls Mike Stasko, publications manager. "I rarely turn work down, but we were really busy at the time. They came back and practically begged us to do it because it was a little less expensive to do it internally."
The invitation was designed by Kim Haley in Hitachi's marketing group, with Celia Forrest coordinating the entire project. It consists of an eight-page saddle-stitched 61⁄4x61⁄4˝ booklet printed with gold, red and black ink. A diamond-shaped spot varnish pattern covers each page. The invitation includes a response card and preaddressed response envelope. It all fits into a white envelope with Hitachi's return address in the upper left corner.