Are You Charging Enough for the Value You Provide?
We're constantly preaching the importance of proving your value to your organization. But are you charging your customers enough for that value?
Outside of the printing world, companies commonly price their services according to the external value created — as perceived and determined by the client. By contrast, the printing industry has historically maintained a manufacturing mentality, determining the value of a service by the amount of labor required.
In a new blog by Barb Pellow, manager of Pellow and Partners, she challenges print providers to reexamine their prices using a value-based pricing model.
"Service providers must shift the conversation from 'print product produced' to 'value delivered to the customer,'" she writes.
Her blog offers four essential steps for successfully defining your operation's value and pricing accordingly. Read Pellow's blog here.