Riso: Color is Not a Luxury
Andre D'Urbano has no time for black-and-white pages. Riso's director of dealer sales and corporate marketing is on a mission to migrate monochrome printed pages to color, and he knows exactly which vehicle can bring this about: the inkjet press.
"We are trying to bring the monochrome world into the color arena," he declared to a roomful of Riso managers this week during Riso's corporate sales meeting in Salem, Mass.
D'Urbano stressed that too many people think of color printing as a luxury because of the higher cost of color toner printing compared to black-and-white.
"Color isn't a luxury," he insisted. "But the copier industry has drilled this into the end users' minds."
The emergence of cost-effective cutsheet inkjet devices, such as Riso ComColor printers, has brought the cost of color printing way down, he said, nearly to monochrome print levels. Where color toner prints may cost 6 cents a page and black-and-white pages are less than half a cent per page, cut-sheet inkjet bridges that gap with pages costing less than a penny and a half. This opens an opportunity for educators and businesses to add color to their documents for very little additional cost, improving information retention, highlighting key data and keeping readers engaged.
Why give students black-and-white curriculum materials, D'Urbano posed, when they've grown up in a world of color? Its no wonder they gravitate to the colorful screens of their digital devices after school rather than to their black-and-white homework sheets.
"We can do color more affordably," he said, noting that Riso's inkjet presses cost far less than those of other manufacturers.
D'Urbano's Wednesday morning address began the second day of Riso's kickoff meeting. On Tuesday, IPG Editor Bob Neubauer presented the results of IPG's Riso-sponsored research report, "Trends and Services in the In-plant Industry." Speakers from Keypoint Intelligence (Barbara Richardson) and Industry Analysts (Andy Slawetsky) also presented at the event.
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Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited nearly 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Impressions.