Do Away With Proofs
Not everyone uses proofs. According to some, the best way to print a job is by removing proofs from the pressroom and being objective.
By Rich Bruce
"I want the reds to jump off the page"
"Give it more shape"
These are proofing buzz words from a list provided by the Research and Engineering Council Roundtable. One word missing from the list is "objectivity." By this I mean looking at the press sheet for what it is by using numbers and not by comparing it to a color proof.