Do Away With Proofs
Not everyone uses proofs. According to some, the best way to print a job is by removing proofs from the pressroom and being objective.
By Rich Bruce
"I want the reds to jump off the page"
"Give it more shape"
These are proofing buzz words from a list provided by the Research and Engineering Council Roundtable. One word missing from the list is "objectivity." By this I mean looking at the press sheet for what it is by using numbers and not by comparing it to a color proof.
Many printers and customers will use proofs as a crutch. Both use them as the bible for color, and in the time of Gutenberg that was the way to go. With that said, it is my experience that the best color reproduction and best press production overall is done when a proof is not at press side.
You may be asking, "Why would a publisher and/or printer want to run a job without a proof?" Well, for one thing, there are at least 19 different types of SWOP-certified proofs; that is a wide range of proofing systems. Which one do they choose? What happens if their edit pages are proofed using an ink-jet proofing system but their advertiser is using a continuous-tone proof? This will lead to confusion in the pressroom. Why would they want to do this to themselves?
Second is the matter of cost. Proofing is not cheap.
Third: removing proofing from the printing equation allows for an objective press approval.
There are many different proofing systems in the printing industry. One press check I completed involved a 16-page signature where a page had an ink-jet proof and the page inline with it had a Kodak Approval for a proof. (Inline is when two pages line up together on press on top of each other.)