EFI Upgrades Digital StoreFront

The newly released version 8 of EFI Digital StoreFront Web-to-print and eCommerce solution—part of EFI’s comprehensive Productivity Suite of certified, integrated workflows—creates unprecedented new capabilities to help print providers streamline, simplify and improve the print buying experience. EFI will showcase the updated solution at the PODi AppForum, held May 11-13 in Las Vegas.

This upgraded version of EFI’s award-winning, flexible Web-to-print solution provides new, EFI DirectSmile options that extend the types of variable-data and personalized direct mail campaigns corporations can successfully create online. Print providers can profitably produce more work using the online job submission solution integrated with a complete Productivity Suite offering real-time, bi-directional integration and data sharing with EFI MIS/ERP and EFI Fiery digital print workflows.

Print providers can strengthen customer loyalty and improve their service capabilities by offering new, value-added features that give their customers more flexibility and capabilities. With the Web-to-print software’s new Enterprise Model, print providers can subdivide a client’s single Digital StoreFront license into different interfaces to serve different franchises or subsidiaries within a client’s organization. Print providers can also offer their clients more-convenient, one-stop-shopping for a range of services using a new marketplace sales offering that can incorporate content partners such as copywriters, photographers and graphic designers, in a single online ordering interface.

The software also streamlines and enhances the Web-to-print ordering process with single sign-on (SSO) authentication for multiple users within the same organization, more-accurate shipping estimating using UPS CONNECT rate look-up tools and support for online purchasing of ebooks or other electronic content.

“Print providers can become very efficient in their work with corporations, creatives and agencies, moving creative concepts through to successful execution using a platform that manages the many important details,” said David Minnick, EFI’s product management director for Web-to-print and value-added products.