From Vacation To Vocation
Dwight Loeding has rebuilt Orlando Regional Healthcare System's in-plant into an efficient, service-oriented success.
When most people go to Florida on vacation they come home with a tan. Dwight Loeding came home with a new job.
In 1990 he and his wife were enjoying the Florida sunshine on vacation from their home in Michigan when they noticed an ad in the Orlando Sentinel. The Orlando Regional Healthcare System needed someone to overhaul its faltering in-plant.
Armed with some high school printing experience and a business administration degree, Loeding decided to check it out. Clad in his vacation shorts, he interviewed for the position.
"They actually offered me the job before I left Florida," he recalls.
As a result, Dwight Loeding has spent the past nine years overseeing Printing Services for the Orlando Regional Healthcare System, steering it through many major changes and expanding it from an ineffective two-person operation to an efficient 10-employee in-plant with a full chargeback system.
When he came on board in May of 1990, Loeding says the in-plant had only two copiers and a small A.B.Dick press, "but they didn't have anybody to run it." The employees, he says, "really weren't customer oriented at all."
He discovered other inefficiencies, as well.
"I found out we had a forms vendor that we were spending close to $2 million a year with," he says. In addition, jobs were being sent out to many scattered commercial printers, with few records kept of which printer did which job.
"Part of my sales pitch was 'let's get some consistency in here,' " he says.
First he went after the two-color brochures and other jobs that could be done in-house on a just-in-time basis. He managed to acquire a two-color press and hire a skilled operator.
Then he combined the forms for all divisions of the company, bringing the total number of forms down from almost 6,000 to under 2,000.