IBISWorld Reports Declines in Print Media

The printing industry has endured a variety of challenges over the past five years, with consumer preference trending toward digital alternatives to printed materials, such as online media. According to an August printing market research report from IBISWorld, new media types are a leading factor in declines in the print industry. Additionally, demand for print advertisements has consistently fallen during the past five years. Because of these changes, printing industry revenue is expected to decrease during the five years to 2014. The increased price of paper will also play a role in the expected decrease of revenue in 2014.