Improve Your In-plant's Customer Experience

Though 80% of companies believe they provide excellent service, only 8% of their customers agree. That applies to in-plants as well. This was one of the points made in a white paper from Consultant Howie Fenton titled How Web-to-Print Ordering Impacts Customers' Satisfaction and the Customer Experience.

Customer expectations, he writes in a new blog post, have been reshaped by leading e-commerce platforms like Amazon. They are demanding fast, transparent, and seamless ordering experiences. A poor online ordering process, unclear pricing, or inconsistent communication can push internal clients to seek external vendors, Fenton notes –sometimes in direct violation of organizational policies. Learn how your in-plant can improve the customer experience and read about some of the most common yet avoidable mistakes in Fenton’s blog.