Keep It In or Send It Out?

This brings me to an interesting fork in the road. There are two main needs here: the plan that shows the past, present and future of your group as it pertains to why you should be there; and your ability to go out and get the work. Yup…I mean how you sell.

My pharmaceutical friend and I discussed the outline of his get-out-of-scope plan. It looked a lot like a business plan with a marketing plan. Just Google "business plan" and also "marketing plan" and you will find plenty of outlines to get you started. The devil—and the opportunity—is in the details, especially the costs and the overall return on investment of the department. If you can prove to your organization that you provide a valued service that affects not only the bottom line but also the top line, you've got yourself the start of a great argument.