Promote Your In-plant's Value
Don’t just coast along, hoping word-of-mouth marketing serves you well. Actively promote your
in-plant’s strengths. Here are some key advantages you should be emphasizing.
• Promote synergy. You have an experienced and professional staff that understands the needs and goals of your parent organization. You will work with customers collaboratively to help them achieve their goals and the goals of the entire organization.
• Promote your in-plant's allegince to your parent organization. Customers should understand that the vendor's mission is to make a profit from your organization. Your mission is to support the customer and ultimately the organization for which you both work. Promote that you will work with customers to find money-saving solutions, provide quality and support them in any way possible. The in-plant is solely committed to serving the best interests of the organization.
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