In-plants Helped Xerox Design New DocuTechs

While Xerox technicians were developing the new DocuTech 100 and 120 copier/printers, they did a lot more than just talk among themselves. Xerox assembled two customer advisory councils to look at its plans and offer advice. One of these teams was made up entirely of in-plant managers.

"In-plants represent a substantial part of our current market placements," explains Peter Fallon, Xerox product marketing manager. Consequently, Xerox wanted to make sure it was developing a product that met in-plants' needs.