In-plants Promote Their Value During Awareness Month
In-plant Awareness Month wrapped up in February, an annual event created by the In-plant Printing and Mailing Association (IPMA) to recognize and celebrate the contributions of in-house design, printing, mailing and distribution professionals. In-plants all around the country spent the month promoting the value they provide to their parent organizations.
Print products on display during the event.
In Sanford, Florida, Seminole County Public Schools Print Solutions welcomed district leaders and staff to an open house where they got a behind-the-scenes look at how the shop supports the district’s schools, departments, and community. They got to follow live jobs from submission to finishing and learn about the in-plant’s sustainability efforts. Interactive tour stops featured custom printed playing cards, notepads, metallic ink sample swatches, branded water bottles, and plenty of ideas to take back to their teams.
Visitors to the Seminole County Public Schools Print Solutions open house
Kansas State University brought nearly 50 people to a special presentation highlighting the in-plant’s capabilities, with a deep dive into file prep and mailing services. The audience was a mix of designers, marketing staff, and administration/office staff. They enjoyed receiving giveaways like stickers, notepads, and a small flip book that featured 20 of the shop’s most common stocks.
“Many people seem to perceive us as a simple copy shop and are surprised to learn the full array of services we offer,” says Director Anne Oswald. “We are trying to position ourselves as a one-stop shop that can produce all their tangible marketing/communication assets.”
UNL Print & Mail Services' Scott Monroe (left) led students through the in-plant.
In Lincoln, Nebraska, University of Nebraska Print & Mail Services focused on social media to get its message out during In-plant Awareness Month, tagging posts with #InPlantsRock on Facebook and Instagram. The shop showcased its history and its future, with posts about past directors, old shop videos, new promo items, new client online stores, its soup cookoff, and conference/event planning. During the month, the in-plant also welcomed an Advertising and Public Relations Design & Layout class. Students got a behind‑the‑scenes tour of the shop along with tips on preparing for a future in print.
University of California, San Francisco also used social media to expand awareness of its services. It posted several videos highlighting its services and the operators who do the hard work. Here’s one: www.facebook.com/reel/1320995929835389
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Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited 200 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
