In-Print: Why You Should Enter
Entering In-Print can win you more than just a plaque. In-plants say their awards have won them increased recognition and more business.
To West Barton, the In-Print contest is much more than a contest. It's a marketing tool.
"It brought exposure," confirms Barton, who oversees the department. But that's only part of it. Winning an In-Print award also shows departments the in-plant can produce high-quality printing—something that will make them think twice before sending their next job outside.
"It kind of pulls you out of the basement and puts you into the big league with the big commercial printers," observes Barton.
As In-Print kicks off (download the entry form from our In-Print page), many in-plants are busy gathering samples of their work to send in. Other shops, though, have never bothered to enter—a true loss to them. They deny their shops the chance to be recognized for their work. They lose the opportunity to impress customers and thus bring in additional work. And they prevent their hard-working employees from feeling the satisfaction that comes from having their hard work recognized.
"It's something I think more people should take advantage of," says Tim Criswell, of Sunkist Growers' in-plant. Though his shop has just two employees, it has won at least two In-Print awards every year it has entered. Criswell hangs the awards on the wall so people see them as they enter his shop. One of the people who saw them was the new director of marketing, whom Criswell says has been sending the in-plant lots of work lately.
"I think that maybe these awards have something to do with that," he says.