Inaugural Digital Packaging Summit Fulfills Goal to Educate, Enable Networking
The debut Digital Packaging Summit was held last week in Ponte Vedra Beach, Florida, bringing together some of the top converters and suppliers in the packaging industry for three days of digital print education and networking.
As an emerging technology in the industry, the Summit served as an opportunity for converters to learn more about the equipment that is available, what it is capable of and strategies for implementing it in their businesses. For equipment suppliers, the event provided an opportunity to meet one-on-one with potential customers and present case studies on how their products have been influential in the market.
Following in the footsteps of the affiliated Inkjet Summit, the Digital Packaging Summit followed a structure designed around personal, face to face interactions between the top decision makers in the industry.
“This is where a lot of the decisions are going to start being made in terms of investment strategies and marketing strategies,” Kevin Abergel, vice president, sales and marketing, MGI, said. “There’s no place else in the world where you can get this much quality time with this much quality type management from quality companies.”
In addition to one on one meetings and case study presentations, the Digital Packaging Summit featured multiple presentations, vendor and user panels and a “Fireside Chat,” featuring Diane Barton, the associate director of graphics for Perrigo Co., a major manufacturer of over the counter and pharmaceutical products.
The Fireside Chat provided perspective from a print customer and how digital printing could impact the business Perrigo takes part in. One example Barton provided is that digital can be helpful in printing multiple languages on pharmaceutical packaging, which is a requirement in some markets.
Marco Boer, vice president of I.T. Strategies and a member of the Digital Packaging Summit advisory board, explained that digital printing in the packaging industry should not be looked at as a replacement technology. Instead he recommended during his “best practices” presentation, that digital printing be viewed as a complementary printing method to be used in tandem with conventional methods.
While the Digital Packaging Summit provided an opportunity to learn more about the equipment that has emerged in the package printing market, it also served as a motivator for attendees to explore what could be possible for their businesses by embracing digital technology.
“You want to be better at what you’re doing and take things to the next level with the new technology that’s coming out,” Kelly Cart, digital support manager of Discount Labels said. “It gives you a whole new goal to achieve.”
For additional coverage of the 2015 Digital Packaging Summit, be on the lookout for a full feature in an upcoming issue of packagePRINTING.
Related story: Key Takeaways From the Inkjet Summit