It's All In The Presentation
Your customers want eye-catching presentation folders. Find out how you can provide them with the most creative folders available.
Any master chef worth his salt will tell you that the first taste is taken with the eyes. Even the most delicious dish will remain untouched if presented sloppily. You need to make the dish look appetizing in order to draw the first bite.
Exit the kitchen and enter the business world and you find that a similar rule applies. A well-written report, promotion, statement, etc., must grab the intended recipient's attention before he or she will pick it up. That's why a presentation folder can be so valuable: It entices the audience to open the packet and digest the information within.
Fortunately, today's presentation folders can be quite enticing. Embossing, foil stamping, laminating, four-color process and other techniques can turn a bland presentation into a colorful piece with a unique flavor. And a printer specializing in presentation folders can do this type of piece cost-effectively.
While typical two-color, 9x12˝ folders remain popular—and effective—customized folders are also available for buyers that truly want to stand out. With the right equipment and a little bit of creativity, printers can give a presentation folder a unique look and feel. For example, a realtor could order a folder shaped like a house; a bowling alley could ask for a folder resembling a bowling pin.
"Graphics and styles are becoming customized," notes Karen Small, general manager of Folder Express in Omaha, Neb. "Before, people would order a 9x12˝ folder. Now they want a custom folder with different designs and diecutting, such as various panels and pockets." They also want more color. Once two inks were enough; now CMYK is the norm.
"The price of four color has come way down because of the technology and so forth," explains Joe Tardie Jr., president of Presentation Folder in Orange, Calif.