Defending the Importance of Print
We've all run into people with an anti-print mindset. A new site will help you counter some of the myths about print's supposed eco-unfriendliness and stress the significance of the print industry to the U.S. economy.
Keen Systems has launched the “Print Is Big” (www.printisbig.com) campaign. It highlights the print industry’s size, eco-friendliness, importance to commerce and connection to the online world. The campaign offers downloadable graphics on a Creative Commons license for companies to add their branding and distribute.
Started as a response to myths about the print industry’s environmental record and sourced from the top researchers focused on graphic arts, the campaign is being used by companies as an articulate answer to misguided campaigns such as Think Before Printing. See what the site has to offer.