Leading Printing Industry Analyst Joins NAPCO Media
NAPCO Research, a division of NAPCO Media, has announced that Lisa Cross has joined the company as Principal Analyst. Cross will author original research on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes.
“We are very excited to have Lisa joining the NAPCO Research team, especially as we step up our research initiatives within the printing industry,” says Nathan Safran, Director of Research. “Lisa will be able to leverage both her extensive printing industry knowledge and her data analysis skills in concert with our industry-leading brands and extensive audiences to provide superior support to the entire graphic arts community.”
“Lisa has been a close confidant and is so well-respected throughout the industry. We are very happy to have her as part of the NAPCO Media team,” adds Mark J. Subers, President – Printing, Packaging, and Publishing at NAPCO Media. “We are hard at work developing new platforms to serve the printing industry. Lisa will play an important role in our current activities and future plans.”
Cross was formerly the Associate Director of Keypoint Intelligence-InfoTrends’ Business Development Strategies service, where she was responsible for conducting and presenting market research, advising on communication strategies, developing client content, assisting clients in business development efforts, managing consulting projects, and monitoring industry events.
Prior to joining InfoTrends, Cross served as Senior Editor at Graphic Arts Monthly magazine and Editor of graphicartsonline.com and the e-GAM e-newsletter, where she managed content and production for both print and online versions of the publication, and developed and executed cross-media content strategies that integrated and maintained continuity of media components. She also managed the publication’s research projects and publishing partnerships.
With 31 years of experience covering the graphic arts industry, Cross has authored thousands of articles on a variety of graphic communication industry topics, including technology trends, market forecasts, business strategy, sales, marketing and “green” printing. She was the first printing industry journalist to identify “green” printing as an industry trend in the early 1990s, and she was awarded a Cahners’ Medal of Excellence for her work on the subject. Cross was also named a Jessie H. Neal Award Finalist for her work on industry business trends, and was the 2007 recipient of the Tom McMillan Award for Editorial Excellence.
She holds a BA in Communications from the Pennsylvania State University and an MBA in Finance and Marketing from Fordham University, where she graduated with honors.