LogoJET Partners With Roland to Broaden Direct-to-Object Lineup

LogoJET, a manufacturer of direct-to-object UV printing solutions, has formed a strategic partnership with Roland DGA to bring Roland DG VersaStudio and VersaObject UV flatbed printers and RC-300 Series cylindrical printers to its customers. Adding these products to its current offerings enables LogoJET to provide a wider range of machine sizes and features, while also ensuring that the company is fully equipped to sell, install, and support these products from day one.

Pictured at Roland DGA headquarters (from left): Dan Johansen, Vice President of Business Development, Roland DGA; Susan Cox, Founder & CEO, LogoJET; Sid Lambert, Director of Sales, Roland DGA (rear); and Dan Burmeister, CEO/President, Roland DGA (front right). Photo courtesy of LogoJET

The partnership broadens LogoJET’s line in both directions: from smaller, desktop-friendly models built for entry-level and price-sensitive applications, to larger-format solutions that reach beyond the company’s current award-winning R-Series UVx40R PLUS-SE and UVx90R-SE direct-to-substrate printers. Through this partnership, LogoJET can now meet a wider range of customer needs without sending anyone elsewhere.

For LogoJET, the fit goes beyond the products. As more companies bring customization in-house, they need a partner who provides the training, support, custom trays, and software expertise required for long-term success. Helping customers build efficient, repeatable production workflows has always been at the heart of LogoJET’s approach. Paired with Roland DG’s trusted products, it gives customers a more complete experience than ever.

Just as important, the two companies share closely aligned values and a “customers for life” approach. Roland DGA’s philosophy of being “the best rather than the biggest,” as well as its purpose of empowering creativity, mirror LogoJET’s own values of putting customers first, finding solutions, and helping businesses turn their imagination into finished products. Both companies believe growth comes from serving customers exceptionally well rather than simply chasing size, and both have earned deep, lasting loyalty the same way, through service that stays with the customer long after the sale. This shared foundation allows LogoJET to continue developing manufacturing and industrial solutions while incorporating select Roland DG products into its portfolio, giving customers a single, trusted partner as their production needs evolve and scale.

“Partnering with Roland DGA was a deliberate, strategic choice,” said Susan Cox, Founder and CEO of LogoJET. “We explored building new solutions ourselves and working with other manufacturing partners, and Roland DGA was the right choice and the faster path to market. Beyond great products, we saw a company whose values mirror our own. This relationship lets us say yes to more of what our customers ask for. By adding Roland DG printers to our own lineup, LogoJET can now serve a broader segment of the UV direct-to-object market, offering our customers a solution to fit any price point, bed size, or production need, from entry-level desktop models to larger-format production systems, while backing every device with the training, support, custom trays, and expertise LogoJET is known for. Together, we are giving businesses more ways to grow, expand into customization, and turn new opportunities into reality.”

“Roland DGA is committed to growth within industrial printing markets as direct-to-object manufacturing continues to expand at a rapid pace,” said Roland DGA’s Vice President of Business Development, Dan Johansen. “LogoJET has been a pioneer in providing solutions to the market, and this strategic partnership creates tremendous opportunity for us to rapidly expand our mutual businesses to meet and exceed the growing needs of our customers.”

LogoJET will debut its Roland DG product lineup at the PRINTING United Expo in Las Vegas, September 23–25, 2026, where it will showcase the VersaStudio BD-12 desktop UV flatbed printer and the new VersaObject RC-300 cylindrical UV printer paired with LogoJET’s own printer line, including the R Series UVx40R PLUS-SE and latest Inspira Series UVx90i, in booth #C2691. To learn more, visit logojet.com.

About LogoJET

Founded in 2005 and headquartered in Lafayette, Louisiana, LogoJET is a U.S.-based leader in direct-to-object UV printing solutions. An early pioneer in industrial UV printing, LogoJET designs and manufactures its own award-winning printing systems and, through its strategic partnership with Roland DGA, offers select Roland DG technologies to provide customers with solutions ranging from entry-level desktop customization to large-format production.

More than an equipment provider, LogoJET delivers complete production solutions backed by decades of direct-to-object expertise, including application testing, custom trays and fixtures, workflow software, installation, operator training, and responsive five-star technical support. This combination of technology, expertise, and support helps businesses bring customization in-house, expand their capabilities, operate efficiently, and scale with confidence.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm of Roland DG Corporation. Founded in 1981, Roland DG of Hamamatsu, Japan empowers creators and businesses worldwide to “Make Your Mark” using innovative digital imaging solutions that turn ideas into positive impact. Combining hardware, software, services and supplies, Roland DG is a global leader in wide-format format inkjet printers for sign, textile, industrial, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and signage; photo impact printers for direct part marking; and milling machines for dental CAD/CAM, parts manufacturing and medical industries. Uniquely designed for high-mix, on-demand production, Roland DG solutions enable print professionals, manufacturers, and entrepreneurs in a variety of industries to elevate their level of craftsmanship, productivity, and profitability.