Making the Move to Variable Data Printing

• Can you absorb the risk if you lose these deals?

• Can you move short-run offset work to digital devices to defray the cost?

• Where else can you acquire digital pages?

Finally, you should think about how much variable data printing you're doing now and what volumes you will see over the next year, two years and five years out. Reviewing this information ahead of time will help you choose the correct device and help you make decisions down the road.