Paper For Multiple Uses
When used properly, multiple-use papers can be an asset to any in-plant.
Find out how they can benefit yours.
IT SOUNDS like a printer's dream come true—one paper that can be used for offset, ink-jet and digital applications. This paper can do it all. Well, sort of.
While it is true that the market for multiple-use papers is growing, there is a definite trade-off for the versatility these products offer.
Certainly multiple-use papers can run on different types of print processes, but their quality isn't quite that of job-specific papers. The key is knowing when multiple-use papers can be most effective in cost and quality.
"The attraction is that you can reduce your paper inventory," says Bob Hieronymus, senior marketing manager for Georgia-Pacific. "The multi-use paper category is one of our fastest-growing product segments."
Hieronymus says multiple-use papers are primarily used for making books, booklets and manuals. He also sees them used increasingly for letterhead and stationery. In these applications, the color imaging can be run offset, then the paper can be transferred to a laser printer to add the text. Hieronymus says for jobs where color isn't necessarily stressed, multiple-use papers can be much more cost-effective than running the whole job offset or digital.
"The color component really tends to be the driver in the decision process," he states. This is because the quality of the color work on multiple-use paper isn't as good as it would be on a job-specific paper.
Ned Spangler, marketing manager of commercial office papers for Hammermill, takes it one step further.
"You have to look beyond the cost of the paper," he says. Although he admits that multiple-use papers are cost-effective in certain jobs, he feels they could cost a company money if relied on too heavily. He warns that if a company prints a business proposal or sales report on multiple-use paper instead of a job-specific paper, the drop-off in quality could possibly hurt business.