Promotional Products: A Great Fit

WHAT WOULD you say if you learned you could earn a 40 percent margin on a product you wouldn't have to manufacture or inventory? And what if we told you that this product would be desirable to the customers who are already purchasing your printed products?

As much as this sounds like the intro to a cheesy cable television informercial, it also happens to be 100 percent true. The products we're referring to are promotional products—cups, clothing, pens, bags and other similar items. Many in-plants and other printers sell them to supplement their other offerings.