RISO to Showcase Its Inkjet Innovations at PRINTING United
Inkjet innovator RISO has a compelling story to tell about making inkjet affordable, as well as productive and versatile. The company has chosen PRINTING United (Dallas, Texas, October 23-25, 2019) as a trade show destination where the story can reach an audience eager to hear it.
“PRINTING United definitely fits us well in terms of the products we offer and the markets we serve,” says Andre D’Urbano, director of dealer sales and corporate marketing, RISO Inc.
“RISO was one of the first to enter the cut-sheet digital market with high-output, low-cost systems for every business that wants to expand into inkjet production,” D’Urbano says. “At PRINTING United, we expect to meet many print professionals who are ready to take full advantage of the inkjet solutions we have developed for them.”
Fast, dependable, and economical to operate, RISO’s ComColor GD series full-color inkjet printers are tailor-made for commercial shops and budget conscious in-plants while the ComColor FW series serves as a cost-efficient addition of speed and color to any business environment. These niches will be well represented at PRINTING United, the first trade show to address all segments of the graphic communications value chain.
The event, a joint production of the Specialty Graphic Imaging Association (SGIA) and NAPCO Media, is the successor to SGIA Expo, the industry’s premier showcase for graphic and visual communications. It will follow SGIA Expo’s final edition in Las Vegas (October 18-20, 2018) and will be accompanied by BRAND United, a co-located learning experience aimed at brand owners, marketers, and other consumers of the B2B products and services that PRINTING United will showcase.
D’Urbano says that the “very large diversity of exposure” that SGIA and NAPCO are building for the show will help to attract the kind of attendance that RISO, as an exhibitor, expects. He thinks its theme of convergence - printers moving beyond their primary offerings to seek new profit opportunities in other print market segments – will add to its effectiveness as a venue for RISO’s marketing outreach.
Another plus is the show’s Dallas location, which D’Urbano calls “a good central meeting point” for RISO’s national customer base and an appealing alternative to the industry’s customary trade show geography.
“We’ve been so conditioned to the usual round of fall shows,” he says. “Customers want to go and experience someplace new. By attending PRINTING United, they can.”