Satellite Center Boosts Business
Ron Campbell wanted to serve even more students and faculty, but his in-plant was on the edge of campus. So he started a satellite copy center.
Tucked away in a corner of the Australian Defense Force Academy down in Canberra, Australia, the nation's capital, is the Academy's Document Production Center.
Managed by Ron Campbell, the center prints an exhaustive range of documents, including administration forms, certificates, faculty stationery, minutes, agendas, various academy publications, books and lecture material.
Campbell saw an opportunity to be on hand for staff and students' printing needs, but being located on the edge of the campus, he was away from the center of campus activity. So he decided to start the Central Copy Center, a satellite copy center in the library.
"We had to be in a more convenient location," explains Campbell. "We put out a questionnaire asking whether our clients would use our services if we were more centrally located and what services would be used. The response convinced us that we should set up a satellite copy center.
"We simply went to where our biggest customer base was located. We had to make the move because customers could seek out an easier alternative, so we brought our facility to that zone. We simply must offer a comprehensive service and explore all options.
"Even though we are in a campus situation, removed from the outside world, we still keep in contact with our customers all the time. We let them know we are here and are always looking for ways to improve our service," he says.
Campbell set up strategically within the campus. The new copy center is central and has thus made it difficult for any potential competitors to move in on the campus.
"By establishing ourselves where we did we are training our customers...to use us. We are also adding a service to the Document Production Center and utilizing existing staff. The satellite center was established within the existing operating budget.