Promote...Or Perish
• Supporters: administrators and executives (a.k.a. decision makers).
• Clients: those who understand your value (or have no choice but to use you).
• Prospects: those who have not yet been convinced of your value and/or don’t use you.
Like you, I have observed many in-plants over the years through, at the very least, the pages of this magazine. We marvel at the successes and pity the failures. In many of those failures rests the underlying fact that communication with one or more of the stakeholders has been ignored and that somewhere along the line, the original value of the in-plant was lost.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
