New iGen4 Cuts Costs at Western & Southern Financial
The two Xerox 8000s at Western & Southern Financial Group’s Cincinnati in-plant were great color printers in their time. But as the quality of digital color improved over the years, the glossy sheen on the 8000s’ output became less desirable by comparison.
“On the blacks you had a real high gloss look to the pieces, so they were not close to offset—and we had some people who were really not liking that too much,” remarks Dan Cowan, Print/Volume Document Production Manager.
So to improve the quality of its brochures, booklets, post cards and color statements, the 23-employee printing and mailing operation recently became one of the first in-plants to install the new Xerox iGen4 digital press. The shop traded in both 8000s and a Xerox 6100, reducing its lease costs in the process.
Cowan feels the quality of the iGen4’s output is even better than that of the iGen3.
“It’s much closer to offset,” he contends.
This is allowing the in-plant to pull low-volume work off its two- and four-color Heidelberg presses and move it onto the iGen4, cutting costs by a third, in Cowan’s estimate. He hopes to use the digital press to change the company’s print-and-store mind-set, and instead print short runs of personalized marketing materials on demand.
The iGen4 was put into service almost immediately after its arrival; during training, a customer asked for 40 full-bleed books in advance of an offset run of 5,000. The iGen4 cranked them out easily.
“They were very happy with it,” reports Cowan.
The shop is using Objectif Lune’s PlanetPress variable data printing software and has already done a number of VDP jobs, Cowan says. The in-plant is about to implement Xerox’s FreeFlow Web-to-print solution as well.
On the back end of the iGen4, the in-plant installed a C.P. Bourg creaser, bookletmaker and square binder.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited nearly 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Impressions.