PRINTING United Alliance announces the appointment of Ryan Applebaum as strategy and business development manager for the organization’s Printing & Packaging Group. With eight years of professional B2B media sales and marketing experience within the printing industry, Applebaum brings expertise in consultative sales and client retention to the role.
“We’re very pleased to welcome Ryan to our team,” Chris Curran, group president, media and events. “He has a great track record of building and maintaining excellent relationships with his clients. And he brings a solid understanding of several segments of the printing industry, including decorated apparel, promotional products, and wide-format printing.”
Having held sales roles with trade publications “GRAPHICS PRO,” “Walls & Ceilings,” and “Building Enclosure,” Applebaum is no stranger to the full sales cycle, sales forecasting, and developing effective marketing campaigns to drive client success.
In his new role, he will be responsible for business development across all print, digital media, marketing services, and hosted events for the Alliance’s Media Brands, including Printing Impressions, Packaging Impressions, Wide-format Impressions, Apparelist, In-Plant Impressions, and Promo Impressions.
Bringing a collaborative, client-first spirit, he looks forward to continuing to build and maintain long-term relationships with clients across printing and packaging.
“I am excited to join the team at PRINTING United Alliance and contribute to an organization that is central to the industry's success and innovation,” Applebaum says. “I look forward to collaborating with the team and our partners to support the growth of the industry.”
About PRINTING United Alliance
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, Apparelist, and Promo Impressions. The Alliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.
PRINTING United Alliance also produces PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.






