GREEN: It’s the Right Thing to Do
Go anywhere. Green is a headline. It’s a leading marketing message, and it’s being placed at the head of the promotional line. Why now?
This is really nothing new. Going back more than 100 years to the “First wave of green-ness,” men like Teddy Roosevelt and John Muir saw a vanishing wilderness. In the end, this was the birth of the nation’s first environmental movement with the formation of the National Park System, and the Boone and Crockett Club, the nation’s first environmental group.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.