The Click Of Convenience

"Commercial shops are already doing this," notes Leighton. "We must compete with Kinko's and the quick printers. L.A. is widely dispersed, and you have to take away every reason not to use the in-plant."

Web-based ordering, Internet job submission, call it what you will, it's attracting the attention of a lot of in-plant managers. Sending jobs to an in-plant electronically appeals to the couch potato in every customer. And when customers can just kick back and click, in-plants can cash in.