The Web-to-print Conundrum

Web-to-print tops the list of “worthwhile” software investments for in-plants. But according to an NAPL survey, many also place it on their list of “least worthwhile” investments. How can this be?

In a new webinar, In-plant Graphics invites NAPL Senior Consultant Howie Fenton to explain this odd phenomenon. His simple answer: The majority of in-plants with successful Web-to-print implementations consider it a tremendous success; those that have failed, consider it a flop.

Taking place October 15 at 2 p.m. EST, the webinar (Cracking the Code to Web-to-print Success) will explore the difference between those that have succeeded and those that stumbled. What can we learn from those in the latter camp?

Adding his perspective will be Jim Sinclair, print production manager of the International Association of Lions Clubs. The two speakers will explore the benefits of Web-to-print, such as increased sales and streamlined production workflows. They will look at typical stumbling blocks faced in Web-to-print implementation and how to avoid them, and analyze what those with successful implementations have done right.