Variable Printing Brings Competitive Edge at ING
Thanks to its cutting-edge expertise in variable printing, mailing and fulfillment, ING's Document Management Center gives the company a strategic advantage over competition.
By Bob Neubauer
Tim Steenhoek knew his in-plant had turned a corner the day it completed its largest variable data print job ever.
Using a single Xerox printer and only one operator per shift, ING's Des Moines-based Document Management Center (DMC) output 4.5 million mail-ready pieces in just one month. Such a feat shows how far the 73-employee in-plant has come on its journey into the world of on-demand, variable printing.
But DMC's expertise in customized printing, along with its substantial mailing and fulfillment know-how, have done more than just cut costs for ING, an international financial services firm. They have helped the Amsterdam-based company differentiate itself from its competition.
"The customized fulfillment, the electronic print and the automated mail—we clearly feel like we have an edge over our competition," affirms Steenhoek, head of document management.
By helping create that edge for ING, the in-plant has become a vital and trusted part of the company.
"My management team is very supportive," notes Steenhoek. So much so that it approved a major equipment upgrade that will net the in-plant 11 new Xerox printers once installation is complete.
Such upper management support is no surprise. Steenhoek and his team are continually using their knowledge of technology and variable data to offer ideas that will help ING's core departments in its U.S. Financial Services operations do their jobs more effectively.
"We bring solutions to the table where we help develop, design and implement new document solutions," remarks Steenhoek. "We don't just print the stuff. We help them run their business."
It wasn't always this way, though. Back in the mid 1990s, before the in-plant had become an $11.5 million digital print and mail center, it was a regular copy shop, part of a Des Moines company called Equitable of Iowa.