Graph Expo Outperforms Expectations
Visitors saw a new type of Graph Expo, with less big iron and more digital equipment on display.
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This contrasted sharply with the booths of digital press manufacturers, which crammed as many machines as possible into their confines. The prevalence of digital printing was also obvious in the floor plan of the exhibition. Heidelberg was in its customary place with a massive booth right at the main entrance, but it was surrounded by very large Kodak, EFI and Xerox booths. Just down the aisle was a similarly large Hewlett-Packard display. All of them occupied the forward portion of the show floor that a few years ago would have been dominated by heavy iron. Also, wide-format and even super-wide/grand-format ink-jet printing systems were given significant square footage by exhibitors offering digital solutions.
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