Web-to-print Boosts Productivity at Wisconsin In-plant
The Creative Services Department at the University of Wisconsin Parkside had been offering Web-to-print services for some time, but with limited adoption within the university community. So former manager Don Lintner decided to look for a new Web-to-print solution to provide customers with a more intuitive and flexible user interface while also improving back-end operations.
After a thorough market review, Creative Services chose Aleyant Pressero with its built-in Aleyant eDocBuilder VDP and personalization system. It implemented the system back in July of 2013 and hasn't looked back.
“The cost is about the same as our previous solution, but Pressero offers significantly more flexibility for both our users and our shop workflow," said Lintner, who retired in June. "We now manage orders across the board through Pressero, including graphic design; instructional support such as course packs, exams and handouts; large-format signs and display graphics; photography; and video and multimedia.”
Creative Services is the university's in-house copy shop and offset press liaison, and provides design, video, web and photography services for the school, located about 40 minutes south of Milwaukee.
The in-plant now receives almost all of its work via the system, with an average of 400 jobs per month being processed. One example of improved productivity and cycle time enabled by Aleyant Pressero is the ordering and production of business cards and stationery.
“Using the Aleyant eDocBuilder variable data capability included with Pressero, our customers can quickly and easily update or reorder these products online," said Lintner. "While our previous solution had a template capability, it was so complicated that hardly anyone used it. Customers would submit orders, and someone in the design group had to lay out each business card or letterhead. eDocBuilder took all of that work off of our shoulders, enabling our designers to spend their time doing real design work.”
The in-plant also uses Aleyant Pressero to manage outsourced print work to to handle work orders for design, photography, video and other non-print services. The system's advanced reporting capabilities have brought more efficiency to administrative tasks such as billing as well.