Are you going to work with your customers in the same manner every other industry is, or will your refusal make you stand out?
At my first job, I was a programmer for an insurance company. While there, my first boss told anybody who would listen that the Internet was "just a fad." As you may be aware, his assessment was slightly off-base.
Over the last 15 years, we have seen Web-to-print technologies become increasingly common. Thousands of print providers have stepped up to implement solutions to serve their customers, some with great success and others with not as much.