Nathan Safran

Three years after the first print industry convergence study — with digital adoption, service provider contraction, increased e-commerce demand, and external factors impacting the industry — NAPCO Research and PRINTING United Alliance have reassessed the degree to which convergence is occurring across print segments.

According to the research, roughly 6,000 printers are considering an investment in B2 inkjet printing over the next two years.

Done right, a brand awareness study can provide crucial insight into your organization’s market positioning. It typically includes fielding a survey to the market that assesses how your brand is perceived relative to competitors across touch points.

This is the third in a series of COVID-19 Print Business Indicators Research reports tracks key indicators across a cross section of printing companies, including commercial printers, graphic and sign producers, apparel decorators, functional printers, and package printers/converters.