Nathan Safran

Nathan Safran

Nathan Safran is Vice President, Research for NAPCO Media. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems. Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters, and Fortune Magazine.

Why Brand Awareness is Vital for Business Growth

Done right, a brand awareness study can provide crucial insight into your organization’s market positioning. It typically includes fielding a survey to the market that assesses how your brand is perceived relative to competitors across touch points.

Research Highlights Pandemic’s Effect on Sales

This is the third in a series of COVID-19 Print Business Indicators Research reports tracks key indicators across a cross section of printing companies, including commercial printers, graphic and sign producers, apparel decorators, functional printers, and package printers/converters.