We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.
By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
Since USPS has made mailing complicated, there are many times that a design element causes a mailing to go at a higher rate of postage.