Summer Gould

Summer Gould

Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website: neyenesch.com, email: summer@neyenesch.com, on LinkedIn, or on Twitter @sumgould.

USPS Postage Increase to Come in January 2024

Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.

Seven Steps to Navigating USPS Direct Mail Flat Requirements

There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.

The Second USPS Postage Rate Hike Looms

Beginning July 9, 2023, postage rates will increase for the second time this year. Therefore, it's time to get creative with direct mail. Make the most of it with these special programs and promotions provided by the USPS to save on postage for the rest of the year.

COVID-19's Effect on the USPS and Direct Mail Marketing

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Should You Use Augmented Reality With Direct Mail?

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

Technology Makes Direct Mail Irresistible

By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.

Why Can't I Mail It? - Postcards

Since USPS has made mailing complicated, there are many times that a design element causes a mailing to go at a higher rate of postage.