Tom Quinn

INCREASINGLY, PRINTERS are entering the fulfillment business sector to make their operations more viable in the future. However, most printers are not reaping the rewards of establishing a fulfillment operation. Here are several facts to substantiate this premise: n 88 percent of printers adopted fulfillment at their clients’ request. Many of those 88 percent admit they were placed in a defensive posture to keep the printing. n 50 percent of the printers surveyed in 2006 did not know if they were making a profit in their fulfillment operations. And 25 percent did not have a separate P&L. The cost of entry for fulfillment is