Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.
With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But will publishers use data-driven printing to customize ads and editorial and create fully personalized magazines for readers? Sort of.
Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.
This is the time of year when organizations evaluate their current position and start thinking about things that they need to change.
IPG blogger Dwayne Magee takes a trip down printing’s memory lane by sharing an amusing collection of tips for printers.