Blogs

Using AI to Support Your In-plant

What are the pros and cons of ChatGPT, and how can it be used to streamline customer service as you automate your workflow? Howie Fenton elaborates.

Seven Steps to Navigating USPS Direct Mail Flat Requirements

There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.

My Recap From the Wide-Format Summit

This summer, I was honored to be included as a speaker at the Wide-format Summit in Palm Beach Gardens, Florida. My presentation, Diving into Décor, focused on the possibilities for wide-format printers in the interior space.



Business Management

What are the pros and cons of ChatGPT, and how can it be used to streamline customer service as you automate your workflow? Howie Fenton elaborates.

This summer, I was honored to be included as a speaker at the Wide-format Summit in Palm Beach Gardens, Florida. My presentation, Diving into Décor, focused on the possibilities for wide-format printers in the interior space.

When senior administrators reviewed my in-plant and I needed a consultant, the only name other in-plant managers suggested was Ray Chambers. He helped me reframe how I approach my work and made me a better manager.

Mailing/Postal

There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.

When designing self-mailers for direct mail campaigns, designers should familiarize themselves with USPS regulations to maintain creativity and optimize postage rates. Here are seven strategies that can be implemented for an effective campaign.

Beginning July 9, 2023, postage rates will increase for the second time this year. Therefore, it's time to get creative with direct mail. Make the most of it with these special programs and promotions provided by the USPS to save on postage for the rest of the year.

Consumables

The color pink and the Barbie movie have left an indelible mark on our collective consciousness. Therefore, we wanted to know how different the solid ink color is from the CMYK build of that color. Here is what we discovered.

PRINTING United Alliance’s quick action of identifying a potentially catastrophic bill in Washington state which would have banned inks containing chlorinating pigments prevailed with the bill being significantly revised.

Material choice is an incredibly tricky process and can cause all sorts of headaches for print companies. After all, if you don’t get this decision right, you put the quality of valuable projects at risk and could incur additional, unnecessary costs.

Wide-Format Printing

U.K.-based Print Evolved created a unique application for a customer wanting a Wimbledon-themed bar, using their swissQprint flatbed press to print graphics directly onto astroturf.

Sign fails can be hilarious at times, but they never fail to make me stop and pay attention. It's important to take a step back and look at the bigger picture sometimes. Are you paying attention?

The workhorse of the retail sign industry is the large-format vinyl banner. Vinyl banners are great because they grab attention with their eye-catching graphics and increase profits through increased in-store foot traffic.

Sustainability

As U.S. consumers become increasingly aware of the environmental impacts of the products they use, there remains a wide gap between perception and reality when it comes to the sustainability of paper products. A new survey details this misunderstanding.

In a last minute and shocking action by the Washington State legislature, a bill making its way through the legislative process was amended to include a ban of all printing inks and paints that use chlorinated pigments. If this ban were enacted, it would have a devastating impact on the printing industry.

A common solution to the deforestation crisis is to eliminate the use of wood fiber to manufacture paper products – 50% by 2030 – and replace it with recycled content. Kathi Rowzie explains why this one-size-fits-all solution is impractical.

In-plant Justification

Fueled by the pandemic, industry consultants have recently been promoting the outsourcing of in-plant work. Here's a strategy to prepare for such discussions.

There are several reasons in-plants give for not having up-to-date and relevant strategic plans, but all of them are bogus, says Analyst Greg Cholmondeley.

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

Workflow/Web-to-Print

The future of direct mail has never looked brighter. 67% of marketers say direct mail delivers the best ROI of any channel they use. But to tap into this demand, you have to automate.

When you run wide-format inkjet equipment, it's imperative that you perform a nozzle check each morning. Think of it as a "check engine" light on your car that tells you if you should drive it or not.

During the pandemic, in-plants have been forced to develop new ways to operate or reexamine how they work. We have been working with them to build new workflows or help them take full advantage of the systems they already have, so they can work smarter with fewer touches and staff, on-site or remotely.

Production Inkjet

According to the research, roughly 6,000 printers are considering an investment in B2 inkjet printing over the next two years.

A NAPCO Research report, Delivering New Levels of Value with Continuous-Feed Inkjet Printing, highlights the current state of technology capabilities, application opportunities, print customer demands, and investment considerations for print service providers and in-plants.

Offering print providers the ability to create surprising, innovative printed products, the new PX3000 UV inkjet press increases “wow" factor and speeds delivery, while at the same time controlling costs, even as customer SKUs increase. PRINTING United Booth 10564 and 9344.

Digital Printing

The 2021 Inkjet Summit kicked off yesterday afternoon, punctuating strong evidence of a resurgent post-pandemic printing industry.

The imagePRESS C850 offers print speeds of up to 85 letter-size images per minute, duplex, long-sheet printing, and can handle heavier, coated or textured stock. The imagePRESS C850 also features in-line finishing options including creasing and trimming. PRINTING United Booth 7016.

Each year, EFI hosts its customers, partners, media and analysts at its signature event, EFI Connect.

Binding & Finishing

Broadside accordion folds, or single sheet accordion folds on cover stock, each require scoring in the first section before the right angle fold.

Even the simplest bindery department can be a complicated operation with a mix of post-press machinery, procedures and materials. No matter how well-trained an operator or manager, it's easy to miss something that leads to a mistake. A checklist can prevent mistakes with surprising results.

Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.

Sheetfed Offset Printing

Don’t waste time on the ‘offset or digital’ question. Focus on how your in-plant can best help customers be successful.

IPG blogger Dwayne Magee takes a trip down printing’s memory lane by sharing an amusing collection of tips for printers.