Print Center Matters

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning marketing director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a marketing veteran with more than 20 years of experience in sales, product management and marketing in leading product and service business-to-business and business-to-consumer firms, including Pinnacle (Birds Eye) Foods, Level 3, HSBC, and a number of regional high-tech firms. She holds an RIT MBA and a BS, Marketing from Radford University. Kasinskas is a frequent moderator for industry speaking sessions, an in-plant blogger, and has received industry awards including the IPMA Outstanding Contributor award. She was an OutputLinks Women of Distinction class of ’15 inductee. Her marketing work with IPMA has secured multiple awards from the American Marketing Association (AMA).

One of the key steps to success for in-plants is to know your numbers: the operational and financial information you have about your operation. Knowing your numbers lets you make decisions from information rather than intuition.

While reducing production costs and improving efficiency are key business initiatives for in-plants, almost half track their operational key performance indicators manually. It's imperative to automate both the production process and the data collection to effectively manage a print shop.

During the pandemic, in-plants have been forced to develop new ways to operate or reexamine how they work. We have been working with them to build new workflows or help them take full advantage of the systems they already have, so they can work smarter with fewer touches and staff, on-site or remotely.

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

I recently moderated an in-plant panel discussion, talking with three managers who shared their workflow experiences and discussed the hurdles they have overcome and improvements they have made to their workflows. On the panel were Sherri Isbell (University of Oklahoma), Mike Lincoln (State of Colorado) and Lisa Stelter (Sanford Health).

I recently moderated a panel discussion by in-plant managers who shared their thoughts about why they are front runners and how they showcase their wins.

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