Business Management – Market Research

InfoTrends Acquired by Buyers Lab
October 16, 2015 at 8:21 am

InfoTrends, one of the printing industry’s most well known research and consulting firms, was acquired this week by Buyers Laboratory.

Survey Results: Nonprofit In-plants
September 30, 2015 at 3:58 pm

We recently surveyed in-plants at nonprofit organizations to find out which services they provide and how business has been over the past couple of years. The 28 respondents to our survey represent a range of organizations, from churches to health care systems. The charts below will give you a good snapshot of in-plants in the…

Changing Trends in Corporate Mailing
July 17, 2015 at 8:30 am

In a recent issue of NPES News, Lloyd Moss of Window Book offered some interesting observations about the outsourcing of mail services.

Cross-Media: an Overlooked Opportunity for In-plants?
November 1, 2013

As in-plants seek new service and product offerings to maintain their relevance to customers within their parent organizations, one service that should not be overlooked is cross-media marketing. Once implemented, it can allow them to capture a larger portion of their customers' total communications­—not just print.