Business Management - Marketing/Sales

Coloring Outside the Lines
September 10, 2019 at 5:24 pm

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.

Jeff Jacobson Joins Private Equity Firm Siris as an Executive Partner
June 19, 2019 at 10:24 am

Former Xerox CEO Jeff Jacobson has joined Siris, a private equity firm that recently acquired EFI, as an Executive Partner. Jacobson will collaborate with the firm’s investment team and Executive Partners to help evaluate potential investment opportunities for Siris as well as help oversee the operations of its portfolio companies.

Boys Town In-plant Honored for Promotional Excellence
June 14, 2019 at 11:18 am

By saying “Happy Birthday” to its coworkers, the Boys Town Print Shop more than tripled the user base of its online ordering system. This victory earned the in-plant the 2019 In-House Promotional Excellence award from the In-plant Printing and Mailing Association.

What You Need to Know About Marketing Attribution
June 5, 2019 at 10:25 am

Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.