Business Management - Marketing/Sales

Here Are the Winners of In-Print 2022
March 16, 2022 at 10:16 am

On March 7, the judges selected 57 winning pieces in the In-Print 2022 contest, the only printing contest exclusively for in-plants. Here are the winners.

Increase In-plant Awareness Using Video Communication
February 9, 2022 at 8:54 am

Face-to-face communication has long been crucial for proving an in-plant’s production expertise to customers. Then COVID put a damper on that. A new blog by Consultant Howie Fenton details how in-plants can increase satisfaction, awareness and sales using video communications.

The Value of the Vehicle Wrap
December 16, 2021 at 11:31 am

It seems simple at the surface. A vehicle wrap can visually elevate the look of any car, truck, boat, ATV, you name it. But as a marketing tool, it’s much more than that.

9 Proven Strategies Powering Wide-Format Sales
December 3, 2021 at 9:26 am

Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.

Making an Impact: How to Create Double-Sided Window Graphics
October 12, 2021 at 1:36 pm

Window graphics are now regarded by many brands as a key part of the marketing mix, so why not take this a step further and maximize window space to capitalize on more marketing opportunities inside the building with double-sided window graphics?

The Future of Direct Mail: Current and Emerging Trends
September 28, 2021 at 11:55 am

Staying abreast of the effectiveness of marketing channels and evolving consumer trends is crucial for today’s direct mail providers. The marketing team at SG360° explored what marketers are doing to reach today’s consumers, which marketing tactics resonate with consumers, and how direct mail fits into it all.

Strategies to Solve Top In-plant Challenges
September 21, 2021 at 4:55 pm

In a new blog, Consultant Howie Fenton discusses the challenges of implementing new software, raising prices, updating budgeted hourly rates, and creating an in-plant "sales" program.