Business Management - Marketing/Sales

The printing industry workforce is aging. When it comes down to it, the only way to replace a retiring population of print craftsmen is to bring in young people who are trainable. Enter, the Millennials.

The new study focuses on the keen understanding of the communication buyers’ experience, and how their preferences align with what services print providers can offer.

“I’ll throw that up on Asana and assign it to you. I can also add it to Slack if you like. Oh, and hey, you wanted to whiteboard with me regarding that sales call. Shall we Miro?” If none of that made any sense to you, check out this week’s Short Attention Span Sales tip and get hip.

Carsten Bruhn has been named president and CEO of Ricoh North America, bringing more than 20 years of experience leading global teams that have successfully built digital transformation strategies.

One of the steps to re-engage with lost customers is to create a customer satisfaction survey. What exactly do we need to do to create a customer satisfaction survey? There are a few areas that you need to consider.

Generation Z core values are different than those of previous generations. Here's a closer look at what makes this new generation different.

The average amount of revenue each employee generates at the country's largest in-plants

Throughout February, in-plants all around the country will be promoting the value they provide to their parent organizations during In-plant Awareness Month. Here are some ideas.

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

In a digital age, it seems inevitable that the rise of digital platforms and capabilities will drive out the need for traditional printing services – but that could not be further from the truth.