Business Management - Marketing/Sales
During a panel discussion with Barb Pellow of Pellow & Partners at this year's Inkjet Summit, three inkjet adopters revealed how to sell inkjet the right way and shared the lessons they’ve learned along the way.
Your product might be physical, but your marketing still needs to have digital elements. When buyers look for a print provider, they don’t go out and search for a brochure. Most will go online to begin their search.
Mark Andy announced the expansion of the Presstek DI distributor channel as demand for high-quality, small to mid-size print runs increases.
Hear directly from two advertising agency professionals why positioning yourself as an ally can go a long way in winning clients over.
The “omni” in omnichannel doesn’t necessarily mean what the word implies, and it definitely doesn’t exclude print.
Printers are partnering with brands to create a retail experience so compelling that consumers want to share it with their networks on social media. By thinking unconventionally you can develop compelling signage and printed displays able to trigger authentic, user-driven conversations on social media that drive traffic back to the store with a few key steps.
BCT, a wholesaler of short-run, full-color raised and flat offset commercial stationery products, has officially announced Pam Gonzalez as their new Director of Marketing.
In-plant Awareness Month gave many in-plants a chance to promote themselves in February. All around the country, in-plants held open houses, set up tables in public areas to promote their services, held employee luncheons and more. Here's a look at what some in-plants did.
Getting the attention of a customer today requires understanding the types of messages they respond to and how to communicate.
Frisco Independent School District's in-plant turned the launch of a testimonial video into an awareness, promotional and employee-engagement opportunity during in-plant awareness month.