Business Management - Marketing/Sales

The New Art of Selling Production Inkjet
August 3, 2018 at 10:16 am

During a panel discussion with Barb Pellow of Pellow & Partners at this year's Inkjet Summit, three inkjet adopters revealed how to sell inkjet the right way and shared the lessons they’ve learned along the way.

How to Think Unconventionally: Going Beyond Ink on Paper
May 23, 2018 at 11:14 am

Printers are partnering with brands to create a retail experience so compelling that consumers want to share it with their networks on social media. By thinking unconventionally you can develop compelling signage and printed displays able to trigger authentic, user-driven conversations on social media that drive traffic back to the store with a few key steps.

In-plants Celebrate Awareness Month
February 28, 2018 at 12:17 pm

In-plant Awareness Month gave many in-plants a chance to promote themselves in February. All around the country, in-plants held open houses, set up tables in public areas to promote their services, held employee luncheons and more. Here's a look at what some in-plants did.