Business Management - Marketing/Sales

Gen Z Core Values: What You Need to Know
March 19, 2021 at 11:06 am

Generation Z core values are different than those of previous generations. Here's a closer look at what makes this new generation different.

It's In-plant Awareness Month
February 3, 2021 at 11:09 am

Throughout February, in-plants all around the country will be promoting the value they provide to their parent organizations during In-plant Awareness Month. Here are some ideas.

Direct Mail Outlook: Marketers’ Direct Approach
December 22, 2020 at 3:26 pm

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

The Power of Print in Marketing for Business Reopenings
October 1, 2020 at 3:50 pm

In a digital age, it seems inevitable that the rise of digital platforms and capabilities will drive out the need for traditional printing services – but that could not be further from the truth.

Data Literacy Can Enhance the Power of Print
August 20, 2020 at 3:43 pm

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

3 Things to Know About Marketing During the COVID-19 Pandemic
July 10, 2020 at 10:54 am

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. Then there's marketing during COVID-19.