Business Management - Marketing/Sales

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. Then there's marketing during COVID-19.

The National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It will run in key manufacturing states, such as Wisconsin, Michigan, and Ohio, among others.

If you’re not excited about what’s going on in the printing industry right now, there is a very good chance your pulse has stopped. Ink and toner have found their way to so many different surfaces, it’s hard to keep up.

The new service lets in-plants provide services for one another, helping them fill capacity on their equipment while allowing others to offer new services to their own organizations at more reasonable costs.

What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.

XPLOR20, taking place April 14-16, 2020 at the TradeWinds Island Grand in St. Pete Beach, Fla., will feature a general session panel titled "The Evolution: Reshaping the Customer Experience," featuring five industry experts on customer experience.

The ad headlined “PRINT IS GREEN” is one of four ads that the Print Drives America foundation uses to dispel myths about print. Other ads created by the foundation include "PRINT IS COOL," and "PRINT IS HIGH TECH." The foundation is a champion of the national print industry.

Just in time for In-plant Awareness Month in February, Rochester Software Associates has created a special 2020 calendar that celebrates 12 in-plants and the stories that created awareness for them, as featured in In-plant Impressions.

You can't win an In-Print 2021 award without saving copies of your best work. If you haven't been saving samples, now's the time to start. Though the contest deadline is Feb. 28, that's not the time to start thinking about it.