Pre-Press - Proofing
His first product was Adobe PostScript, which sparked the desktop publishing revolution. PostScript profoundly disrupted the typesetting industry, as well as altered overall prepress and print production workflows. Chuck Geschke also co-created the PDF (Portable Document Format), Acrobat, Illustrator, and Photoshop software programs.
Learn how print buyers can work with their printer(s) to ensure color consistency system-wide using G7.
At the World Bank, we certainly needed to do some major adapting if we were to continue successfully serving our customers. Our main concern was the large distance between our operational groups. To address this new reality, we decided to embrace the challenge of overhauling our workflow. As a result, we have implemented a good number of systems and technological tools that will help us take our operation into the future.
MONITOR SOFT proofing allows many benefits in terms of time and convenience. With the current economic challenges, all printers must look at ways to increase efficiencies. Soft proofing and online collaboration were obvious solutions even before the current financial meltdown, and now the case for soft proofing is even more compelling.
SOFT PROOFING seems to be causing at least some degree of discomfort in the in-plant world. Should we be offering it? How do we do it? What exactly is it? We use soft proofing a lot at the University of Missouri. Our designers and a good number of our customers really like it. We send PDF proofs to customers during the design stage. Our designer exports the job file into a PDF as soon as it is designed and sends it to the customer. Soft proofs save customers money on one or possibly multiple sets of proofs. For example, the least
Eastman Kodak Kodak Approval NX thermal halftone proofer supports specialty, corporate and brand colors, including metallics. The system can control density, dot gain and print on actual printing stocks. Matchprint Virtual for InSite proofing software enables SWOP-certified soft proofing on calibrated monitors with consistent and accurate color. PressProof extends monitor proofing to the pressroom utilizing qualified LCD monitors. The Veris ink-jet proofer uses Multi Drop Array technology for true 1,500x1,500 dpi addressability. Color consistency assured by 4D calibration and quality-controlled consumables. ICC compliant. Matchprint Ink-Jet proofing marries drop-on-demand (DOD) imaging with the same software as Veris for color accuracy, enhanced image smoothness, quick calibration
Our latest in-plant prepress survey pulled in some very useful information. What’s more, I was impressed that 60 percent of those who responded chose to provide a comment when asked for their “top prepress problem.” There was a striking similarity in the responses. The top problem cited—the root of just about every prepress problem noted, in fact—was summed up in just one word: Customers. I laughed at first, but then the word kept coming up again and again as the “top prepress problem.” For those unaware of the customer’s role as a prepress impediment, here’s the gist of the complaints I
TWENTY YEARS ago, professional proofing systems and materials represented a major capital investment that only large printing establishments could afford. Skilled employees were needed to operate these “high-end” systems. FedEx or couriers carried hard copy proofs between printers and customers to get approvals on jobs that required fast turnaround. Supplies used by those high-end systems were expensive. Over time, a number of important market developments, most notably the introduction of high-quality, low-cost printing systems, have revolutionized the proofing process. These “low-end” printers are easier to use and cost just a few thousand dollars, providing low entry points and acceptable print quality for the