Software - VDP

THE MARKETING budget in corporate America typically falls victim to intense scrutiny. In a results-driven age, the chief marketing officer feels intense pressure from executive officers, boards, shareholders and customers to deliver measurable results. As a consequence, marketers are always asking questions like these: • How can I be as efficient as possible in my marketing efforts so I don’t waste time and money? • How can I make sales personnel more productive in prospecting and closing business? • How do I keep the sales funnel filled with qualified leads? • How can I more effectively get clients to come to me instead of